> tested these 2 ads for the sake of curiosity 15k impressions each:
> 0.049% CTR vs. 0.137% CTR in favor of the shit ad in Microsoft Paint
For me this is really about blindness to conventional banner ads online. I actually prefer the Paint ad, and it’s much more legible!
Digital graphic design shouldn’t try to emulate the physical. The digital and the physical influence each other, complement each other, but shouldn’t really try to imitate each other.
finalised CSM popup shop project! Now I can finally focus on the context dissertation and portfolio website.